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The Fizz

The Coworker Craze

2026-07-2229:46

The Rise of AI Coworkers

Navigating Confusion in AI Tools

The Challenge of User Experience

The Race for Market Share

Understanding AI's Agentic Capabilities

The Complexity of AI Interfaces

Rethinking AI Nomenclature

The Future of AI Collaboration

Navigating AI Workspaces

The Challenge of AI Integration

Product Maturity and User Experience

Understanding AI Tools and Their Applications

The Future of AI Models and Software

Simplifying AI Workflows

Episode 15: The Coworker Craze

OpenAI, Meta, Google, and Anthropic all shipped their version of an "AI coworker" in the same week. Justin and Kellan sort out what's actually new, what's just a new noun, and how they actually split their own work across chat, code, and everything in between.

The Drip:

  • OpenAI releases ChatGPT Work — and the app rollout that has everyone confused
  • Microsoft standardizes Copilot on GPT 5.6
  • Meta ships Spark for agent orchestration; Gemini launches new features
  • Why "agentic AI for business people" still has no obvious home

Inside The Bottle:

  • Kellan's hot take: get rid of the tabs — one surface, let the model route the work
  • Cowork and Claude Code are fundamentally the same thing; one is just more gated
  • Justin's rule for picking a tool: does this thing have a runtime, or does it need shared context?
  • Chat, plan, build — the mental model that actually holds up
  • The subscription hack: same capabilities, roughly 2x the tokens
  • The two things worth staying on top of: model progress, and the software around the models
  • "The model is the person. The tool is how you choose to talk to them."

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